Indoor Navigation for All
Google introduced a number of new products around Bluetooth Low Energy (BLE) beacons in an effort to challenge Apple’s iBeacon ecosystem. It’s no secret that Google has long been interested in Bluetooth beacons. About a year ago, we first heard
There are 5 different indoor location technologies: GPS, WiFi, RFID, Beacons and NFC. They’re all used in different cases according their features. We’re going to compare them in terms of their range, cost, accuracy, accessibility and security. Typical Range Range
Despite their love of and ease within the online world, today’s young people are not exclusively virtual shoppers, glued to their screens throughout the purchase journey. This new generation of digital natives loves the environment of the store, and values
There are millions of Bluetooth Low Energy devices in the world: Mobile devices. In fact iBeacon technology is only one use of the Bluetooth Loe Energy technology. Mobile phones and tablet PC’s can know where they’re next to because they’re
After solving the basics, such as having enough seats at the gates and speeding security lines, airports need to improve their spending on “emotional” aspects of the passenger experience if the airports want to bolster their profits. According to the
Ford dealers soon may have another way to draw buyers into their showrooms: beacons. The U.S.-based automaker is set to begin a pilot program that will employ the same type of electronic devices used to track inventory in manufacturing to